What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Share Balances Post Lowest Annual Growth On Record
July 24, 2023
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Inflation has eased, but rebuilding a cushion of savings has proven difficult for many Americans.
As Deposit Growth Slows, Nonmember Deposits Surge
July 24, 2023
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An amended rule on public unit and nonmember shares provides new sources of liquidity for federally insured credit unions.
Preparing For The Open Banking Era
July 10, 2023
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Credit unions have a transformative opportunity to strengthen their position in the future of the financial services industry.
Credit Unions Increase Dividend Options To Keep Pace With Savings Alternatives
July 10, 2023
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Ongoing interest rate increases have driven credit unions to raise dividend payouts to keep funds in-house.
Revenue And Loan Originations Increase Alongside Credit Union Hiring
July 10, 2023
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Rate hikes and bank failures create concerns about market stability, but job numbers remain a beacon of optimism.
Consumers Are Shying Away From Fixed-Rate Mortgages
July 3, 2023
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As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
Dividends Per Member Are On The Rise. So Are Member Relationships.
June 26, 2023
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First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
June 19, 2023
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Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
ValleyStar Credit Union Taps Student Talent
June 12, 2023
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A collaboration between the credit union and Virginia Tech is benefitting the credit union while also providing master’s degree candidates real-world business experience.
Share Balances Post Lowest Annual Growth On Record
Inflation has eased, but rebuilding a cushion of savings has proven difficult for many Americans.
As Deposit Growth Slows, Nonmember Deposits Surge
An amended rule on public unit and nonmember shares provides new sources of liquidity for federally insured credit unions.
Preparing For The Open Banking Era
Credit unions have a transformative opportunity to strengthen their position in the future of the financial services industry.
Credit Unions Increase Dividend Options To Keep Pace With Savings Alternatives
Ongoing interest rate increases have driven credit unions to raise dividend payouts to keep funds in-house.
Revenue And Loan Originations Increase Alongside Credit Union Hiring
Rate hikes and bank failures create concerns about market stability, but job numbers remain a beacon of optimism.
Consumers Are Shying Away From Fixed-Rate Mortgages
As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
Dividends Per Member Are On The Rise. So Are Member Relationships.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial ...
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
ValleyStar Credit Union Taps Student Talent
A collaboration between the credit union and Virginia Tech is benefitting the credit union while also providing master’s degree candidates real-world business experience.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.