What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Local Cooperatives Thrive With VSECU
February 12, 2021
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The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.
3 Takeaways From Trendwatch 4Q20
February 12, 2021
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Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
4Q20 Trendwatch
February 11, 2021
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Diversity Begins With Inclusion At American 1
February 8, 2021
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The mid-Michigan credit union is refining hiring practices and tapping employees to help build a workplace where people feel included and heard.
Muddled Vaccine Efforts Leads To Curbed Enthusiasm
February 5, 2021
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Tom Terrific: Callahan Bowl XVI Predicts Tampa Bay Over Kansas City
February 5, 2021
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Callahan data confirms that Tom Brady wins yet another Super Bowl.
4 Trends To Watch In 2021
January 26, 2021
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The financial constraints credit unions faced in 2020 provide insights for how to move forward in the coming year.
How To Build A Better Budget One Month At A Time
January 18, 2021
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“Mini-CFOs” embedded across United FCU provide guidance to department leaders while gaining additional expertise of their own.
6 Useful Ratios For Uncovering The Financial Shock Of COVID-19
January 11, 2021
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Spread analysis deconstructs credit union earnings to gauge the health of an institution and its broader industry.
Vaccine Developments Fuel Year-End Optimism
January 7, 2021
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Local Cooperatives Thrive With VSECU
The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.
3 Takeaways From Trendwatch 4Q20
Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
4Q20 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Diversity Begins With Inclusion At American 1
The mid-Michigan credit union is refining hiring practices and tapping employees to help build a workplace where people feel included and heard.
Tom Terrific: Callahan Bowl XVI Predicts Tampa Bay Over Kansas City
Callahan data confirms that Tom Brady wins yet another Super Bowl.
4 Trends To Watch In 2021
The financial constraints credit unions faced in 2020 provide insights for how to move forward in the coming year.
How To Build A Better Budget One Month At A Time
“Mini-CFOs” embedded across United FCU provide guidance to department leaders while gaining additional expertise of their own.
6 Useful Ratios For Uncovering The Financial Shock Of COVID-19
Spread analysis deconstructs credit union earnings to gauge the health of an institution and its broader industry.
Vaccine Developments Fuel Year-End Optimism
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Muddled Vaccine Efforts Leads To Curbed Enthusiasm