What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
1Q18 Data Shows More Members And Better Product Penetration
June 18, 2018
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Positive net member growth and product penetration paint a pretty picture of the credit union movement’s progress.
European Political Concerns Spark Volatility
June 6, 2018
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Farming For Autos
June 4, 2018
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New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.
Disruption And Table Jumping At Drive ’18
June 4, 2018
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Speakers at the annual CU Direct conference talk about today’s business environment and tomorrow’s recession.
More About The Member Experience
May 29, 2018
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Five can’t-miss data points this week on CreditUnions.com.
What Is The Largest Segment Of The Credit Union Investment Portfolio?
May 28, 2018
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Take this industry performance pop quiz from Callahan & Associates to learn about trends in credit union investments.
1Q18 Trendwatch
May 22, 2018
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Secondary Capital At U.S. Credit Unions
May 21, 2018
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Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it?
How To Invest In Your Members
May 21, 2018
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Effective outsourcing of investment services is a major step toward success for the institution and the members it serves.
Trends In Automated Decisioning For Consumer Lending
May 16, 2018
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Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
1Q18 Data Shows More Members And Better Product Penetration
Positive net member growth and product penetration paint a pretty picture of the credit union movement’s progress.
Farming For Autos
New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.
Disruption And Table Jumping At Drive ’18
Speakers at the annual CU Direct conference talk about today’s business environment and tomorrow’s recession.
More About The Member Experience
Five can’t-miss data points this week on CreditUnions.com.
What Is The Largest Segment Of The Credit Union Investment Portfolio?
Take this industry performance pop quiz from Callahan & Associates to learn about trends in credit union investments.
1Q18 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Secondary Capital At U.S. Credit Unions
Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it? ...
How To Invest In Your Members
Effective outsourcing of investment services is a major step toward success for the institution and the members it serves.
Trends In Automated Decisioning For Consumer Lending
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
European Political Concerns Spark Volatility