What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Macro-Economic And Industry Trends (4Q17)
April 12, 2018
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What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.
Regional Performance Report: New England Credit Unions
April 9, 2018
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The average member relationship surpassed $18,000 for credit unions in the New England states. In what other areas do these cooperatives excel?
SEG Bonuses Underpin Deposit And Wealth Management Strategies At Elements Financial
April 2, 2018
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The Indiana credit union funds lending all year with an annual cash surge.
An Anxious Tone In Risk Markets
April 2, 2018
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
March Was In Like A Lion, Out Like A Lion
March 29, 2018
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The lion ate the lamb for dinner, but on this last day of the month, the stock market is finally quiet.
First-Time Homebuyers, Automation, And NII
March 26, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Return Of The Trade Hype
March 22, 2018
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Trade news is back in the spotlight after the Trump Administration announced $50 billion in new tariffs aimed directly at China.
2018 Executive Priorities At-A-Glance
March 19, 2018
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Feedback from Callahan’s 2018 Executive Outlook Survey identifies industry challenges and opportunities for the months ahead.
Employee Surveys, USDA Loans, And More
March 19, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Trade Worries: Not Gone. Not Forgotten.
March 15, 2018
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The trade story is not done. It’s just in intermission.
Macro-Economic And Industry Trends (4Q17)
What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.
Regional Performance Report: New England Credit Unions
The average member relationship surpassed $18,000 for credit unions in the New England states. In what other areas do these cooperatives excel?
SEG Bonuses Underpin Deposit And Wealth Management Strategies At Elements Financial
The Indiana credit union funds lending all year with an annual cash surge.
March Was In Like A Lion, Out Like A Lion
The lion ate the lamb for dinner, but on this last day of the month, the stock market is finally quiet.
First-Time Homebuyers, Automation, And NII
Five can’t-miss data points this week on CreditUnions.com.
Return Of The Trade Hype
Trade news is back in the spotlight after the Trump Administration announced $50 billion in new tariffs aimed directly at China.
2018 Executive Priorities At-A-Glance
Feedback from Callahan’s 2018 Executive Outlook Survey identifies industry challenges and opportunities for the months ahead.
Employee Surveys, USDA Loans, And More
Five can’t-miss data points this week on CreditUnions.com.
Trade Worries: Not Gone. Not Forgotten.
The trade story is not done. It’s just in intermission.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
An Anxious Tone In Risk Markets