What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Pay To Quit, An Intense Card Conversion, And More
April 16, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Lending By The Numbers (4Q17)
April 16, 2018
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Credit union loan originations reached an all-time high of $485.55 billion, growing at a rate of 5.2% over the past 12-months.
Earnings By The Numbers (4Q17)
April 16, 2018
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Credit union revenue recorded the highest year-end growth since 2006. What else happened in 2017?
Regional Performance Report: Southeastern Credit Unions
April 16, 2018
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Annual auto loan growth was higher for credit unions in the Southeast than for the overall industry, yet charge-offs were lower than for other regions. In what other areas did these credit unions excel?
Macro-Economic And Industry Trends (4Q17)
April 12, 2018
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What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.
Regional Performance Report: New England Credit Unions
April 9, 2018
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The average member relationship surpassed $18,000 for credit unions in the New England states. In what other areas do these cooperatives excel?
SEG Bonuses Underpin Deposit And Wealth Management Strategies At Elements Financial
April 2, 2018
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The Indiana credit union funds lending all year with an annual cash surge.
An Anxious Tone In Risk Markets
April 2, 2018
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
March Was In Like A Lion, Out Like A Lion
March 29, 2018
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The lion ate the lamb for dinner, but on this last day of the month, the stock market is finally quiet.
First-Time Homebuyers, Automation, And NII
March 26, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Pay To Quit, An Intense Card Conversion, And More
Five can’t-miss data points this week on CreditUnions.com.
Lending By The Numbers (4Q17)
Credit union loan originations reached an all-time high of $485.55 billion, growing at a rate of 5.2% over the past 12-months.
Earnings By The Numbers (4Q17)
Credit union revenue recorded the highest year-end growth since 2006. What else happened in 2017?
Regional Performance Report: Southeastern Credit Unions
Annual auto loan growth was higher for credit unions in the Southeast than for the overall industry, yet charge-offs were lower than for other regions. ...
Macro-Economic And Industry Trends (4Q17)
What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.
Regional Performance Report: New England Credit Unions
The average member relationship surpassed $18,000 for credit unions in the New England states. In what other areas do these cooperatives excel?
SEG Bonuses Underpin Deposit And Wealth Management Strategies At Elements Financial
The Indiana credit union funds lending all year with an annual cash surge.
March Was In Like A Lion, Out Like A Lion
The lion ate the lamb for dinner, but on this last day of the month, the stock market is finally quiet.
First-Time Homebuyers, Automation, And NII
Five can’t-miss data points this week on CreditUnions.com.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
An Anxious Tone In Risk Markets