What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Takeaways From Trendwatch 1Q 2018
May 16, 2018
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Member, market share, and revenue growth lead the way.
Is The Cost Of Funds At A Record High?
May 14, 2018
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Take this industry performance pop quiz from Callahan & Associates to learn about trends in cost of funds.
Chickens, Eggs, And CUSOs: A Recipe For Success
May 14, 2018
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Numbers show that credit unions engaged with multi-owned CUSOs outperform those who aren’t.
Regional Performance Report: Central Credit Unions
May 7, 2018
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Credit unions headquartered in the Central Region reported more loan accounts per members than those headquartered in other states. In what other areas did these cooperatives excel?
2017 Credit Union Annual Report
May 2, 2018
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The seventh annual report shines a light on the industry’s impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Financial Life Lessons, Gig Workers, And More
April 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Life Lessons From Financial Education
April 30, 2018
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Oregon State Credit Union shares how it works to improve the lives of America’s consumers.
Regional Performance Report: Mid-Atlantic Credit Unions
April 23, 2018
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Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?
A Vibrant Culture, Mortgages By The Numbers, And More
April 23, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Negative Histories Need Not Apply
April 18, 2018
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More stringent accuracy rules will force credit bureaus to leave liens and judgments out of millions of credit reports.
3 Takeaways From Trendwatch 1Q 2018
Member, market share, and revenue growth lead the way.
Is The Cost Of Funds At A Record High?
Take this industry performance pop quiz from Callahan & Associates to learn about trends in cost of funds.
Chickens, Eggs, And CUSOs: A Recipe For Success
Numbers show that credit unions engaged with multi-owned CUSOs outperform those who aren’t.
Regional Performance Report: Central Credit Unions
Credit unions headquartered in the Central Region reported more loan accounts per members than those headquartered in other states. In what other areas did these ...
2017 Credit Union Annual Report
The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Financial Life Lessons, Gig Workers, And More
Five can’t-miss data points this week on CreditUnions.com.
Life Lessons From Financial Education
Oregon State Credit Union shares how it works to improve the lives of America’s consumers.
Regional Performance Report: Mid-Atlantic Credit Unions
Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?
A Vibrant Culture, Mortgages By The Numbers, And More
Five can’t-miss data points this week on CreditUnions.com.
Negative Histories Need Not Apply
More stringent accuracy rules will force credit bureaus to leave liens and judgments out of millions of credit reports.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?