What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Shoreline Goes Long In Investments
January 8, 2018
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The Wisconsin credit union is adding length to its investments to make up for lost income in indirect lending.
Credit Union Leaders In 3 Investment Metrics
January 1, 2018
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With investment rates rising, investment growth and yield on investments increase.
2017 Writer’s Choice Awards
December 25, 2017
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Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.
Credit Union Leaders In 4 Earnings & Capital Metrics
December 25, 2017
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Net interest margin and provision expense both rise, leading to flat ROA.
Follow The Leaders: Autos, Mortgages, Members, And More
December 25, 2017
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Five can’t-miss data points this week on CreditUnions.com.
Markets Take A Cue From “Silent Night”
December 22, 2017
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All is calm, but is all bright?
Credit Union Leaders In 5 Productivity Metrics
December 21, 2017
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Credit unions add more than 10,000 employees.
Ahead In 2018: Interest Rates And Tech Tools Both On the Rise
December 20, 2017
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It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to help with that?
Productivity, Security, And Christmas Clubs
December 18, 2017
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Five can’t-miss data points this week on CreditUnions.com.
8 Credit Union Metrics For Productivity And Efficiency
December 18, 2017
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These ratios help credit unions deliver excellent member value while also maintaining productive and efficient operations. Operational strategy impacts productivity and efficiency metrics. It’s important for credit unions to strike the right balance for their strategy while bearing in mind national averages.
Shoreline Goes Long In Investments
The Wisconsin credit union is adding length to its investments to make up for lost income in indirect lending.
Credit Union Leaders In 3 Investment Metrics
With investment rates rising, investment growth and yield on investments increase.
2017 Writer’s Choice Awards
Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are ...
Credit Union Leaders In 4 Earnings & Capital Metrics
Net interest margin and provision expense both rise, leading to flat ROA.
Follow The Leaders: Autos, Mortgages, Members, And More
Five can’t-miss data points this week on CreditUnions.com.
Credit Union Leaders In 5 Productivity Metrics
Credit unions add more than 10,000 employees.
Ahead In 2018: Interest Rates And Tech Tools Both On the Rise
It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to ...
Productivity, Security, And Christmas Clubs
Five can’t-miss data points this week on CreditUnions.com.
8 Credit Union Metrics For Productivity And Efficiency
These ratios help credit unions deliver excellent member value while also maintaining productive and efficient operations. Operational strategy impacts productivity and efficiency metrics. It’s important ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Markets Take A Cue From “Silent Night”