What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Efficiency, Non-Interest Income, And The Average Member Relationship
December 12, 2017
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Four can’t-miss data points this week on CreditUnions.com.
A Smaller Take On Non-Interest Income
December 11, 2017
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It’s taken for granted that small credit unions are more reliant on fee income. But are they really?
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
December 7, 2017
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In episode No. 859, Mike Lawson brings on Callahan’s Sam Taft to talk credit union financial performance in the third quarter.
Which States Lead The Nation In Efficiency?
December 6, 2017
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Third quarter data reveals a colorful mix of performance across the country.
A Look Ahead To 2017
December 1, 2017
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With a more favorable environment, credit unions are poised to make an even greater impact in the coming year.
Something Different For 2018
December 1, 2017
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A change in the funds rate and 10-year note would bring the yield curve back into the realm of normal after years of being out of bounds.
State In The Spotlight: California
December 1, 2017
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California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all higher than the national averages.
Appreciation For Appreciating Earning Assets
November 29, 2017
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Earning assets are the majority of assets at credit unions. What factors impact how credit unions can leverage them?
Favorable Margins Smile Upon Credit Unions
November 27, 2017
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Third quarter data reveals strong earnings momentum among the nation’s financial cooperatives.
Investments By The Numbers (2Q17)
November 22, 2017
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Investment growth at credit unions has been positive for four out of the past six quarters.
Efficiency, Non-Interest Income, And The Average Member Relationship
Four can’t-miss data points this week on CreditUnions.com.
A Smaller Take On Non-Interest Income
It's taken for granted that small credit unions are more reliant on fee income. But are they really?
CUbroadcast Highlights Callahan’s Third Quarter Trendwatch
In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Which States Lead The Nation In Efficiency?
Third quarter data reveals a colorful mix of performance across the country.
Something Different For 2018
A change in the funds rate and 10-year note would bring the yield curve back into the realm of normal after years of being out ...
State In The Spotlight: California
California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all ...
Appreciation For Appreciating Earning Assets
Earning assets are the majority of assets at credit unions. What factors impact how credit unions can leverage them?
Favorable Margins Smile Upon Credit Unions
Third quarter data reveals strong earnings momentum among the nation’s financial cooperatives.
Investments By The Numbers (2Q17)
Investment growth at credit unions has been positive for four out of the past six quarters.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
A Look Ahead To 2017