What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Municipal Deposit Opportunities Opening
October 26, 2017
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Co-ops are hoping to deepen services to their communities as more states allow municipal deposits, including recently New Jersey and Washington.
The Los Angeles Dodgers Will Win The World Series
October 26, 2017
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We’ll prove it with credit union data.
Happy Anniversary?
October 19, 2017
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1987 and 2017 share at least one common trait, but remembering Black Monday is not to create fear. It’s to encourage watchfulness.
Leading Without A Leader And Credit Level Advocacy
October 16, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Finally, A Good Week For Bonds
October 12, 2017
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After four consecutive weeks of losses for bonds, the bond market has been up each day this week. Will tomorrow’s consumer price index release bring that streak to a halt?
Replacing Cards In A Breach And Lessons In Leadership
October 10, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
The Unimportant Jobs Report
October 5, 2017
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Friday’s jobs report will be messy and easily forgotten. Traders will go through the motions of reacting, but the numbers will have no staying power.
Are Credit Unions Paying Enough?
September 28, 2017
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Don’t be the first or the last financial institution on the block to raise rates.
2 Ways An Indiana Credit Union Builds Revenue
September 25, 2017
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A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
Bond Traders Bet Fed’s Aim Will Be Off
September 22, 2017
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The markets react mildly to yesterday’s Fed meeting.
Municipal Deposit Opportunities Opening
Co-ops are hoping to deepen services to their communities as more states allow municipal deposits, including recently New Jersey and Washington.
The Los Angeles Dodgers Will Win The World Series
We'll prove it with credit union data.
Leading Without A Leader And Credit Level Advocacy
Five can't-miss data points featured this week on CreditUnions.com.
Finally, A Good Week For Bonds
After four consecutive weeks of losses for bonds, the bond market has been up each day this week. Will tomorrow's consumer price index release bring ...
Replacing Cards In A Breach And Lessons In Leadership
Four can't-miss data points featured this week on CreditUnions.com.
The Unimportant Jobs Report
Friday’s jobs report will be messy and easily forgotten. Traders will go through the motions of reacting, but the numbers will have no staying power.
Are Credit Unions Paying Enough?
Don’t be the first or the last financial institution on the block to raise rates.
2 Ways An Indiana Credit Union Builds Revenue
A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
Bond Traders Bet Fed’s Aim Will Be Off
The markets react mildly to yesterday's Fed meeting.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Happy Anniversary?