What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Bond Bulls Lose Battle But Not War
January 26, 2017
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Buyer demand for the 10-year is not what traders hoped for.
Callahan Is Taking Content To New (Data) Heights
January 25, 2017
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A new dynamic graphic display allows readers to compare their credit union’s performance against featured performance trends — all with a click of the button.
Speed Dating, McDonald’s, And Credit Union Products
January 19, 2017
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More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
A Problem With Geography
January 19, 2017
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U.S. employment might be nearing its maximum limit, but there are still pockets of unemployed workers around the country.
Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union
January 11, 2017
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No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
An Opportunity For Real Return On The Corporate Credit Union Takeovers
January 11, 2017
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Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
6 Ways To Say Yes To The Request
January 10, 2017
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In an increasingly competitive lending environment, these six practices are helping credit unions serve members better and make decisions quickly.
Getting off the Bench and Back into the Game
January 7, 2017
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A focus on low rates and balance transfer opportunities resonates with consumers looking to switch their credit card relationship in the wake of the CARD Act.
More Marketing. More Members. More Market Share.
January 7, 2017
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Credit unions have ramped up marketing efforts and are reaping the benefits.
Hawkish. Dovish. Does It Matter?
January 5, 2017
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The year’s first economic reports are out, and at least one is good news for credit unions.
Callahan Is Taking Content To New (Data) Heights
A new dynamic graphic display allows readers to compare their credit union’s performance against featured performance trends — all with a click of the button.
Speed Dating, McDonald’s, And Credit Union Products
More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
A Problem With Geography
U.S. employment might be nearing its maximum limit, but there are still pockets of unemployed workers around the country.
Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union
No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
An Opportunity For Real Return On The Corporate Credit Union Takeovers
Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
6 Ways To Say Yes To The Request
In an increasingly competitive lending environment, these six practices are helping credit unions serve members better and make decisions quickly.
Getting off the Bench and Back into the Game
A focus on low rates and balance transfer opportunities resonates with consumers looking to switch their credit card relationship in the wake of the CARD ...
More Marketing. More Members. More Market Share.
Credit unions have ramped up marketing efforts and are reaping the benefits.
Hawkish. Dovish. Does It Matter?
The year's first economic reports are out, and at least one is good news for credit unions.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
Bond Bulls Lose Battle But Not War