In a world of self-serving member experience metrics, supporting a member’s financial wellbeing is all about them, which is truly the pinnacle of member service.
Jeff Sobieralski educates and engages members at the Indiana financial cooperative.
Why PSCU has committed to employee and member financial wellness and how the movement can do the same.
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
Focusing on products and service won’t build lasting, sustainable success; mission-based strategy helps separate real opportunity from feel-good initiatives.
Emotion, not rational assessment, drives decision-making, and members who report their credit union cares about their financial wellbeing put greater trust in the value of its guidance.
Three anecdotes show how Abound Credit Union is turning purpose into action in the Bluegrass State.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.