A Deposit Strategy 5 Years In The Making
Technology Credit Union has repositioned its balance sheet to prepare for today’s rate environment.
Technology Credit Union has repositioned its balance sheet to prepare for today’s rate environment.
Financial services move fast. These credit unions have discovered ways to move faster.
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
Here’s the why and how credit unions should get involved with the fast-coming changes in our payments systems.
The credit union’s quarterly MSR-only events facilitate peer-to-peer learning, best-practice sharing, and network building.
Enterprise-wide awareness at Heartland Credit Union helps the Illinois cooperative stay in step with regulatory rule-following.
Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
Credit unions continue to perform well in almost every financial category. Lending increased a robust 13.3% between September 30, 1999 and September 30, 2000, while deposits jumped 7% during the same time period. National credit union membership passed the 77 million point. Safety and soundness measures such as ROA (1.1%), capital to assets (11.5%) and loan delinquency (0.6%) are also strong.
Citadel FCU has opened eight branches under a new concept that the Pennsylvania cooperative hopes will help it reach deeper into the communities it serves.
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.