Fostering Financially Strong Credit Unions

Blogs

Higher Rates Bring More Non-Fixed Mortgages

Elevated interest rates make fixed-rate mortgages less attractive to borrowers. In today’s environment, adjustable-rate and balloon/hybrid options offer more attractive payments and short-term flexibility.
Features

Navigant Levels Up Its Data-Driven Branching Strategy

The Rhode Island-based credit union is using internal and third-party data to better understand branch traffic patterns and consumer banking behaviors — and the results ...
Blogs

Credit Unions Are Poised For Resilience Despite Challenges

Credit union revenue surged amid rising interest rates but is now facing headwinds as loan growth slows, expenses climb, and asset quality weakens — making ...
Blogs

What Can Credit Unions Learn From Taylor Swift?

The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for ...
Blogs

Attendees Talk Togetherness At GAC 2025

Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Features

Uncertainty Grows For Credit Unions Tied To Government Employees

A substantial portion of the industry is built around serving federal government employees. With federal jobs potentially in jeopardy, credit unions are preparing diverse responses.
Features

3 Questions About Analytics Posed To The Pros Who Practice It

Experts from across the industry discuss their biggest analytics wins, lessons learned, and strategies for smarter data use.
Features

Boosting Revenue And Building Trust With Auto Insurance

With premiums rising and some consumers letting coverage lapse, auto insurance is increasingly both a value add and a vital member service.
Features

Scouting Talent And Building Brand In Louisiana

How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Blogs

5 Takeaways From Trendwatch 4Q 2024

With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core ...
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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