Fostering Financially Strong Credit Unions

What’s In A Name: Director Of Dealer Engagement

As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a dedicated role, the cooperative is investing more resources in a business line others are rethinking.

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What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

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Blogs

Asset Quality Takes An Uncomfortable Turn In 2025

Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in ...
Blogs

Flexibility In The Earnings Model Matters More As Rates Turn

As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage ...
Features

What’s In A Name: Director Of Dealer Engagement

As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a ...
Features

A New Product Playbook Is Driving Change At Premier Credit Union

A dedicated product development team at the Iowa cooperative is improving enterprise alignment and execution, helping translate ideas into offerings that reflect how members actually ...
Blogs

What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
Industry Insights

Will Ultra-Low Interest Rates Improve Housing Affordability?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit ...
Features

How APL FCU Builds A Board Succession Pipeline

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.
Features

Georgia United Turns The Tide On Membership Growth

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.
Features

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line ...
Features

3 Popular Case Studies From 2024: Where Are They Now?

CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what's in store for the future.
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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