Member Momentum Is At A Crossroads
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions accordingly.
Stablecoins, AI, and open banking — CreditUnions.com has the lowdown on what’s working and what’s coming in the payments space.
Credit union leaders share how they’re navigating the fast lane of payments innovation — balancing speed, trust, and tech to meet rising member expectations.
Credit union leaders share how they’re navigating the fast lane of payments innovation—balancing speed, trust, and tech to meet rising member expectations.
Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
Focused strategies and partnerships anchor innovation without the hype at this Wisconsin cooperative.
The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to shake things up.
From bonuses to candy budgets, Credit Union 1 and Purdue FCU offer tips to successfully manage one of financial services’ biggest hurdles.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.