12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Credit union membership grew 4.0% year-over-year and share growth accelerated 65 basis points quarter-over-quarter. What else happened in first quarter?
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
The share portfolio posts record first quarter growth and totals nearly $1.3 trillion as of March 2019.
First quarter performance data points toward a rise in membership and loan and share balances.
Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement metrics?
More Americans are turning to credit unions and their member-focused, non-profit financial model.
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Savvy credit unions benchmark their performance against similar institutions to establish more meaningful goals and performance evaluations.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.

Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.

The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.

Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.

A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.

Driving digital delivery? Evaluating vendor platforms? Sharpening tech strategy for a new year? This week of insights is built for credit union leaders looking to stay ahead.

Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.

Third quarter performance data is a reminder that credit unions perform best when conditions are hardest.

From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.