12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Credit union membership grew 4.0% year-over-year and share growth accelerated 65 basis points quarter-over-quarter. What else happened in first quarter?
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
The share portfolio posts record first quarter growth and totals nearly $1.3 trillion as of March 2019.
First quarter performance data points toward a rise in membership and loan and share balances.
Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement metrics?
More Americans are turning to credit unions and their member-focused, non-profit financial model.
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Savvy credit unions benchmark their performance against similar institutions to establish more meaningful goals and performance evaluations.

CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.

A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.

Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.

Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.

After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.

Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.

The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.