12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Credit union membership grew 4.0% year-over-year and share growth accelerated 65 basis points quarter-over-quarter. What else happened in first quarter?
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
The share portfolio posts record first quarter growth and totals nearly $1.3 trillion as of March 2019.
First quarter performance data points toward a rise in membership and loan and share balances.
Seattle and Washington, DC, are outperforming national averages in income and housing. But how do these markets fare in credit union membership growth and engagement metrics?
More Americans are turning to credit unions and their member-focused, non-profit financial model.
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Savvy credit unions benchmark their performance against similar institutions to establish more meaningful goals and performance evaluations.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.