Growth

How To Build Lasting Ties With Young Members

Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions

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CreditUnions.com 2022: Best Of Lending

As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023.   A Call For Cooperatives To Close The Racial Homeownership Gap GreenState Credit Union has committed $1 billion toward home loans

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Bob Falk On Leadership

Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue Employees FCU. He took the helm in 2008 and since then, the cooperative has rebranded, tripled in assets, doubled in staff size, and grown membership from 57,000 to more than

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Features

How To Build Lasting Ties With Young Members

Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
Features

CreditUnions.com 2022: Best Of Lending

As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
Graph Of The Week

Rising Rates Drive Down Share Growth

A confluence of major factors have resulted in some of the weakest share growth in several years.
Industry Insights

The Last Crisis Vs. Today: A Credit Union Perspective

A look back at the Great Recession and subsequent industry performance offers an understanding of risks and opportunities in the current economic climate.
Features

The Power Behind A ‘Strong’ Rebrand

A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
Features

Trends In Automated Decisioning For Consumer Lending

Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive ...
Features

Bob Falk On Leadership

Bob Falk joined Purdue Federal Credit Union ($1.8B, West Lafayette, IN) in August 2002 as the vice president of lending at what was then Purdue ...
Industry Insights

5 Takeaways From Trendwatch 2Q 2022

Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.

2Q22 Trendwatch

Learn about credit union performance trends gathered from second quarter data.
Features

For Patelco, Growth Is The Icing On The Cupcake

A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving ...
3Q25_TW_QuarterlyLoanOriginations-10YearTreasuryYield

5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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