How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
The Rise Of The Chief Of Staff
November 9, 2022
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Leadership support at the executive level is popping up on org charts and growing in popularity among large organizations, even credit unions. TDECU’s new chief of staff shares her experiences, career path, and advice for doing the job.
Whitney Anderson-Harrell On Leadership
November 9, 2022
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Business and community development have transformed this new CEO into a listening leader.
6 Roles That Make The Most Of Member Experience
October 31, 2022
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Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
Impact Strategies From October 2022
October 24, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
October 15, 2022
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Three simple steps to make a difference and measure your credit union’s impact.
The Power Behind A ‘Strong’ Rebrand
October 10, 2022
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A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
Best Practices For Contact Center Management
September 19, 2022
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A quintet of cooperative leaders reflect on how to best train and support remote workers in ways that promote outstanding member service.
An Inside Look At Organizational Change
September 19, 2022
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Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
How One Credit Union Implemented DEIBA — And How Yours Can, Too
August 30, 2022
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Your credit union wants to prioritize Diversity, Equity, Inclusion, Belonging and Accessibility —you know that much. But what does the journey to implement those values look like?
How Empower FCU Empowers Branch Employees
August 15, 2022
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The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, all while boosting member service.
The Rise Of The Chief Of Staff
Leadership support at the executive level is popping up on org charts and growing in popularity among large organizations, even credit unions. TDECU’s new chief ...
Whitney Anderson-Harrell On Leadership
Business and community development have transformed this new CEO into a listening leader.
6 Roles That Make The Most Of Member Experience
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
Impact Strategies From October 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
Three simple steps to make a difference and measure your credit union’s impact.
The Power Behind A ‘Strong’ Rebrand
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
Best Practices For Contact Center Management
A quintet of cooperative leaders reflect on how to best train and support remote workers in ways that promote outstanding member service.
An Inside Look At Organizational Change
Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
How One Credit Union Implemented DEIBA — And How Yours Can, Too
Your credit union wants to prioritize Diversity, Equity, Inclusion, Belonging and Accessibility —you know that much. But what does the journey to implement those values ...
How Empower FCU Empowers Branch Employees
The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.