Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Graph Of The Week

This Year, Turn Purpose Into Action

Purpose drives engagement; engagement drives results. Not sure where to start? Check the map.
Features

Polar Plunge With A Purpose

Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
Blogs

Best Of 2023: Driving Employee Engagement

Credit unions are deploying myriad strategies to engage employees and make them feel like part of something bigger.
Blogs

Best Of 2023: Building Vibrant Communities

No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
Features

How To Measure Mission

A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Features

7 17 Steps Up To Tackle The Nation’s Mental Health Crisis

With Americans under more stress than they were before the pandemic, the Ohio-based credit union has seen a roaring response after adding mental healthcare ...
Features

Want To Prevent A Food Desert? Just Add Hope.

The Gulf-area credit union and its Hope Enterprise Coalition have helped a popular grocery not only stay in town but also expand operations.
Features

Jen Kuhn On Leadership

The Bank-Fund Staff executive focuses on employee empowerment in her role as chief human resources officer.
Features

Exit Interview: Tom Berquist, BECU

BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
Features

The Evolution Of Leadership Development At Together Credit Union

A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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