JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Safe Place For Members With Dementia
November 6, 2023
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A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
3 Trends At Low-Income And CDFI Credit Unions
October 30, 2023
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Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
What’s In A Name: Director Of Community Homeownership Development
October 30, 2023
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WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Back To School. Back To Work.
October 23, 2023
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A training program from Associated Credit Union clears a pathway from class to career.
Financial Wellbeing For Members. Financial Wellbeing For All.
October 16, 2023
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After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members alike through life’s financial milestones.
BCU Builds National Reach One Relationship At A Time
October 9, 2023
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The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
3 Key Questions For Strategic Planning
October 4, 2023
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As the industry heads to the close of a turbulent year, a few core questions can guide discussions around how to better serve members and communities.
Credit Unions Are Stepping Up Aid Offerings Amid Strikes
October 2, 2023
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Credit unions serving sectors impacted by work stoppages are rolling out offers to assist members facing economic hardship.
3 Ways To Better Serve Hispanic Members
October 2, 2023
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An inside look at how Unitus Community has built a holistic approach to service.
Equity In Lending Takes Center Stage For 2 Credit Unions
September 25, 2023
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A pilot program aims to increase access to credit for people of color by bringing together multiple lenders to share data and practices as well as explore new underwriting practices.
A Safe Place For Members With Dementia
A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
3 Trends At Low-Income And CDFI Credit Unions
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
What’s In A Name: Director Of Community Homeownership Development
WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Back To School. Back To Work.
A training program from Associated Credit Union clears a pathway from class to career.
Financial Wellbeing For Members. Financial Wellbeing For All.
After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members ...
BCU Builds National Reach One Relationship At A Time
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on ...
Credit Unions Are Stepping Up Aid Offerings Amid Strikes
Credit unions serving sectors impacted by work stoppages are rolling out offers to assist members facing economic hardship.
3 Ways To Better Serve Hispanic Members
An inside look at how Unitus Community has built a holistic approach to service.
Equity In Lending Takes Center Stage For 2 Credit Unions
A pilot program aims to increase access to credit for people of color by bringing together multiple lenders to share data and practices as well ...
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.
3 Key Questions For Strategic Planning