JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Impact Strategies From December 2022
December 19, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions, Community Impact, and Charitable Giving
December 14, 2022
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Join us as we examine the importance of intentional community involvement and how it can strengthen the member experience.
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
December 12, 2022
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Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
December 12, 2022
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An internship program at the New York cooperative helps military members transition into the civilian workforce.
Small Change Makes A Big Difference At St. Mary’s
December 5, 2022
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The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Big Day Of Giving For Golden 1 Credit Union
November 28, 2022
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Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
What Does An Environmental Engineer Do In Financial Services?
November 28, 2022
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At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Impact Strategies From November 2022
November 28, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
November 28, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Credit Unions Pivot In Response To Rising Rates (Part 1)
November 21, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Impact Strategies From December 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions, Community Impact, and Charitable Giving
Join us as we examine the importance of intentional community involvement and how it can strengthen the member experience.
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
An internship program at the New York cooperative helps military members transition into the civilian workforce.
Small Change Makes A Big Difference At St. Mary’s
The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Big Day Of Giving For Golden 1 Credit Union
Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
What Does An Environmental Engineer Do In Financial Services?
At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Impact Strategies From November 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Credit Unions Pivot In Response To Rising Rates (Part 1)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.