JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Inside The Connecticut League’s Approach To Media, Young Members, And More
July 10, 2023
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In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group’s strategies around advocacy, public relations, and why there’s a better term than “the credit union difference.”
A League Of Its Own
July 3, 2023
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The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of the Constitution State.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
June 19, 2023
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Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Study Highlights Racial Disparities In Housing Affordability Across America
June 19, 2023
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New data underscores how far minorities have to go to catch up.
A Credit Union Guide To Embracing Equity
June 13, 2023
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A look at the strategies cooperatives have deployed to create more effective diversity, equity, inclusion, and accessibility programs at their institutions and within their communities.
UMassFive Weighs In To Fight For Affordable Housing
June 12, 2023
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The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Credit Union Of Atlanta Offers 2 Approaches To Affordable Housing
May 30, 2023
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The cooperative’s down payment assistance and ground lease partnerships enable public employees to break free from a lifetime of renting.
Smarter Loans For Smarter Homes
May 30, 2023
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A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
A Path To Homeownership In The Wolverine State
May 30, 2023
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Community Financial Credit Union launches a new lending solution to help alleviate the affordable housing crisis.
Inside The Connecticut League’s Approach To Media, Young Members, And More
In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group's strategies around advocacy, public relations, and why there's ...
A League Of Its Own
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of ...
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Study Highlights Racial Disparities In Housing Affordability Across America
New data underscores how far minorities have to go to catch up.
A Credit Union Guide To Embracing Equity
A look at the strategies cooperatives have deployed to create more effective diversity, equity, inclusion, and accessibility programs at their institutions and within their communities.
UMassFive Weighs In To Fight For Affordable Housing
The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Credit Union Of Atlanta Offers 2 Approaches To Affordable Housing
The cooperative’s down payment assistance and ground lease partnerships enable public employees to break free from a lifetime of renting.
Smarter Loans For Smarter Homes
A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
A Path To Homeownership In The Wolverine State
Community Financial Credit Union launches a new lending solution to help alleviate the affordable housing crisis.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.