JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Langley Members Help Other Homebuyers
February 14, 2022
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A new program for first-time mortgage applicants intends to substantially reduce burdens around closing costs.
VSECU: The Budding Cannabis Market
January 12, 2022
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VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an area of financial exclusion within its field of membership.
VSECU: Community Impact
January 12, 2022
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As a values-based organization, VSECU takes seriously the cooperative principle of concern for community. This is evident in the community programs it supports, which range from securing better fuel prices to fighting food insecurity.
VSECU: A Green Future In Vermont
January 12, 2022
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Leaders at VSECU discuss culture, environmental impact, the growth of green lending, and cooperative finance at the Vermont cooperative.
Looking For More In The New Year
January 11, 2022
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The same motions will offer the same results in 2022. For results rooted in purpose and impact, try thinking and acting in a whole new way.
10 Ways VSECU Embraces Community Impact
January 10, 2022
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VSECU participates in a number of programs to improve the lives of the members and communities it serves. Serious support for a range of groups and projects should not be surprising coming from the second-largest credit union in Vermont one that prides itself on being a values-based organization that publicly focuses on member economic prosperity,
Credit Unions And Community Impact
January 10, 2022
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Three ways credit unions are delivering on a promise to support members, neighborhoods, communities, and more.
Credit Unions And Member Impact
January 10, 2022
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Three ways credit unions are creating engaged, loyal members.
Credit Unions And Employee Impact
January 10, 2022
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Three ways credit unions are connecting institutional mission and employee engagement.
Then And Now: The COVID Crisis For VSECU
January 10, 2022
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Inside the cooperative’s pandemic response effort and remote working strategy.
Langley Members Help Other Homebuyers
A new program for first-time mortgage applicants intends to substantially reduce burdens around closing costs.
VSECU: The Budding Cannabis Market
VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an ...
VSECU: Community Impact
As a values-based organization, VSECU takes seriously the cooperative principle of concern for community. This is evident in the community programs it supports, which range ...
VSECU: A Green Future In Vermont
Leaders at VSECU discuss culture, environmental impact, the growth of green lending, and cooperative finance at the Vermont cooperative.
10 Ways VSECU Embraces Community Impact
VSECU participates in a number of programs to improve the lives of the members and communities it serves. Serious support for a range of groups ...
Credit Unions And Community Impact
Three ways credit unions are delivering on a promise to support members, neighborhoods, communities, and more.
Credit Unions And Member Impact
Three ways credit unions are creating engaged, loyal members.
Credit Unions And Employee Impact
Three ways credit unions are connecting institutional mission and employee engagement.
Then And Now: The COVID Crisis For VSECU
Inside the cooperative's pandemic response effort and remote working strategy.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
Looking For More In The New Year