Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

CDFI Opportunities

Join CU Strategic Planning’s Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique links in their communities and receive CDFI Grant Funding for these initiatives to help low to moderate income consumers.

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Impact Initiative Kick-Off

During this special kick-off webinar Callahan’s Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they are hearing regarding impact and how your credit union can get involved with this exciting new initiative in 2021.

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Features

A Strategy To Show Members Love Any Day Of The Year

Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.

Winning With Member Experience: Are You Leaving Your Members Out In The Cold?

In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
Credit Union Industry Commentary

A Cooperative Community Park

Isolation in Los Alamos, NM, has prompted an alliance of local cooperatives to provide a gathering space for people craving connection.

CDFI Opportunities

Join CU Strategic Planning's Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique ...
Credit Union Industry Commentary

Flood Waters Are Rising. Will Credit Unions Come To The Rescue?

It’s time to find ways to support members’ economic recovery.

Impact Initiative Kick-Off

During this special kick-off webinar Callahan's Jay Johnson, Chief Collaboration Officer, and Jon Jeffreys, President & CEO, will share what key trends and themes they ...
Industry Insights

Tough Love Following A Harsh Year

Five ways to turn fiction into fact for the credit union movement in 2021.

Future Proofing: How to Attract Next Generation Members in the Digital Age

Tune in for an insightful panel discussion among leaders from financial technology company Splash Financial, First Tech Federal Credit Union and CMFG Ventures/CUNA Mutual Group ...
Industry Insights

How Credit Unions Made Good In 2020

Nearly 20 programs by credit unions helped members survive and thrive in a difficult year.
Callahan Collections

3 Ways To Step Up For Small Businesses

Ent, Genisys, and Corning credit unions have each taken different approaches to offer much-needed support to area establishments.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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