GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
What’s In A Name: Chief Relationship Officer
June 28, 2021
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Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Equity Housing Bridges A North-South Divide
June 21, 2021
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Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of affordable housing.
A Better Life For Members Is A Phone Call Away
May 24, 2021
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Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
Have Credit Unions Lost Their Way?
May 17, 2021
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Bill Bynum, CEO of Hope Credit Union, makes the case for focusing on America’s poorest communities every day — not just during a crisis.
Having Grit, Giving Grace, And Celebrating Success In DEI
May 17, 2021
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A reworked strategic plan and employee resource committees have helped Verity Credit Union fast-track efforts to improve diversity, equity, and inclusion.
A Force Of Change For Diversity, Equity, And Inclusion
May 17, 2021
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A 12-person group at Teachers Credit Union focuses on action and deliverables in its efforts to promote DEI at the Indiana cooperative.
What’s In A Name: Youth Outreach Manager
May 10, 2021
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Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.
A Strategy To Help Credit Scores Soar
May 10, 2021
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Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.
20 Ways To Help People And Communities In Need
April 19, 2021
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Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.
Taking Lessons From A ‘Year Of Giving’
April 8, 2021
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A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
What’s In A Name: Chief Relationship Officer
Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Equity Housing Bridges A North-South Divide
Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of ...
A Better Life For Members Is A Phone Call Away
Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
Have Credit Unions Lost Their Way?
Bill Bynum, CEO of Hope Credit Union, makes the case for focusing on America’s poorest communities every day — not just during a crisis.
Having Grit, Giving Grace, And Celebrating Success In DEI
A reworked strategic plan and employee resource committees have helped Verity Credit Union fast-track efforts to improve diversity, equity, and inclusion.
A Force Of Change For Diversity, Equity, And Inclusion
A 12-person group at Teachers Credit Union focuses on action and deliverables in its efforts to promote DEI at the Indiana cooperative.
What’s In A Name: Youth Outreach Manager
Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.
A Strategy To Help Credit Scores Soar
Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.
20 Ways To Help People And Communities In Need
Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.
Taking Lessons From A ‘Year Of Giving’
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Browse Topics
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
How Asset Size Shapes Credit Union Performance Across 3 Metrics
Omar Shalabi
Explore how credit union size influences growth, lending, and efficiency.
Members Are On The Move. Credit Unions Are Here For Them.
Sherry Virden
Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Falling Rates Are Poised To Impact Credit Union Balance Sheets
Andrew Lepczyk
Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.
Leaders Of The Pack: The Top 20 Cores For Credit Unions
Omar Shalabi
Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.
A Fresh Start For A Timeless Mission
Callahan & Associates
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Introducing Your Banking Core To The Power Of A Fintech
Callahan & Associates
Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.
Losing The Future: How Credit Unions Can Win Back Younger Generations
Callahan & Associates
A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.