JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
October 29, 2021
No Comments
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
October 28, 2021
No Comments
A California credit union partners with local businesses and earns positive guilt by association.
What Has More Value: Quantitative Data Or Qualitative Conversation?
October 25, 2021
No Comments
An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Fellows Step Into Local Leadership Roles
October 25, 2021
No Comments
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
October 18, 2021
No Comments
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
October 13, 2021
No Comments
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
October 11, 2021
No Comments
Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community partners.
Measure Your Mission: Quantifying Credit Union Impact Data
October 11, 2021
No Comments
Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
October 5, 2021
No Comments
It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
September 29, 2021
No Comments
Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ball. Hear their story and remember to give thanks for all your blessings this Thanksgiving.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
A California credit union partners with local businesses and earns positive guilt by association.
Fellows Step Into Local Leadership Roles
A three-year partnership between SECU Foundation and a North Carolina nonprofit places high-achieving college graduates into community government roles to curb the state’s brain drain.
How To Use Culture And Perks To Achieve Hiring Happiness
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, ...
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
How Can Credit Unions Measure Impact?
Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community ...
Measure Your Mission: Quantifying Credit Union Impact Data
Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Reform Credit Unions? No, Rekindle Them!
It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
The Power of the Cooperative at Work: The Gregory’s Story
Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ...
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
What Has More Value: Quantitative Data Or Qualitative Conversation?