Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off their back-to-school campaigns well ahead of the new academic year. Parents and students often need help to buy new backpacks, clothing, laptops and a host of other classroom supplies. Many

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Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.

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Culture

Making An Impact – And Getting Results

Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people ...
Economy

Interest Rate Volatility Reaches New Highs For 2022

A look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Earnings

GRAPH OF THE WEEK: Credit Union Hiring Spikes Amid Hot Job Market

Credit unions are hosting more FTEs and paying them more than they were one year ago, in large part driven by an extremely competitive hiring ...
Branding

Lessons From A Fintech’s First Year

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
Community

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off ...
Culture

Create a Ripple Effect For Positive Impact

A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
Blogs

How Credit Unions Can Reach Gen Z Through TikTok

The industry can fill a void on the social app, where posts intended as financial education are frequently just vehicles for content creators to promote ...
Auto

Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are ...
California

Mentoring Program Connects C-Suite Women With Young Black Professionals

A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...
Diversity, Equity & Inclusion (DEI)

How 3 Credit Unions Tackle Systemic Issues

Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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