JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Is Community Impact? Callahan Has The Data.
January 3, 2022
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Collecting data for the Impact Framework, Callahan & Associates has learned impact varies depending on institution and community — and that’s OK.
Seattle Credit Unions Invest Together In Affordable Housing
November 22, 2021
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Five cooperatives provide the final piece of public-private funding needed to launch a 277-unit project in suburban King County.
When It Comes To Supporting Members, Education Is Key
November 22, 2021
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Financial literacy is a strong priority for credit unions, which offer general counseling in various areas of finance as well as a variety of topical education.
Mapping Your Members: Identifying The Underserved
November 9, 2021
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This session takes on how to use public data and combine it with internal data in Tableau to map underserved members.
Are Credit Unions Having A Meaningful Impact On Employees?
November 8, 2021
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Focusing on front-line employees helps credit unions better serve their members and communities.
Student Internships In The Age Of Virtual Staffing
October 29, 2021
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After adopting a virtual model for its college internship program, UFCU continued to build out financial wellness counseling, networking, and scholarship components.
Rebuilding Community One Mortgage At A Time
October 29, 2021
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How a loan consortium in La Crosse, WI, aims to rebuild downtown and keep college students in state.
Helping St. Louis Help Itself
October 29, 2021
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1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
October 29, 2021
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University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
October 28, 2021
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A California credit union partners with local businesses and earns positive guilt by association.
Seattle Credit Unions Invest Together In Affordable Housing
Five cooperatives provide the final piece of public-private funding needed to launch a 277-unit project in suburban King County.
When It Comes To Supporting Members, Education Is Key
Financial literacy is a strong priority for credit unions, which offer general counseling in various areas of finance as well as a variety of topical ...
Mapping Your Members: Identifying The Underserved
This session takes on how to use public data and combine it with internal data in Tableau to map underserved members.
Are Credit Unions Having A Meaningful Impact On Employees?
Focusing on front-line employees helps credit unions better serve their members and communities.
Student Internships In The Age Of Virtual Staffing
After adopting a virtual model for its college internship program, UFCU continued to build out financial wellness counseling, networking, and scholarship components.
Rebuilding Community One Mortgage At A Time
How a loan consortium in La Crosse, WI, aims to rebuild downtown and keep college students in state.
Helping St. Louis Help Itself
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Financial Health Underpins A Broader Social Purpose At A Texas Credit Union
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
A Cooperative Spin On Local Marketing
A California credit union partners with local businesses and earns positive guilt by association.
Browse Topics
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adoption new technology and embrace efficiencies.
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
What Is Community Impact? Callahan Has The Data.