JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Talent Imperative Facing Credit Unions
January 8, 2020
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A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Making Foundational Change $1 At A Time
January 7, 2020
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Imperatives For 2020
January 7, 2020
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Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
December 30, 2019
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The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
December 23, 2019
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Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
December 16, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Fostering Foundation Support From Branch To Board
December 16, 2019
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The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
How Does A Charter Change Affect Credit Union Performance?
December 16, 2019
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Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Why Credit Unions Should Lead With Purpose In 2020
December 12, 2019
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Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to help teach leaders how to drive business results with a strategy based around purpose.
Chief Data Officer, Christmas Clubs, Better Blogging
December 9, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Imperatives For 2020
Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
Five can't-miss data points this week on CreditUnions.com.
Fostering Foundation Support From Branch To Board
The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
How Does A Charter Change Affect Credit Union Performance?
Data from Callahan & Associates documents the performance in four key areas for credit unions that have made a charter change over the past decade.
Why Credit Unions Should Lead With Purpose In 2020
Join Callahan & Associates for an informational webinar about Sustainable Business Strategy With Rebecca Henderson. Learn how to join the January 2020 cohort, designed to ...
Chief Data Officer, Christmas Clubs, Better Blogging
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
A Talent Imperative Facing Credit Unions