Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

Military Credit Unions, Loan Performance, In-House Video

Five can't-miss data points this week on CreditUnions.com.
Features

Lake Trust Builds Big Dreams With Microloans

The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
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The AACUC’s King Day Message To The Movement

The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
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To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home

After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
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Help For The Holidays And Beyond

A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
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Credit Unions And The Gift Of Financial Wellness

Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
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California Coast And The Living Wage

How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
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Credit Unions Pay It Forward In More Ways Than One

Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
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Fired Up About Philanthropy

How Mazuma Credit Union created a foundation to supplement community service volunteerism.
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A Credit Union Home For Habitat Homebuilding

A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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