Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

The Great Divide: Expert Advice From Recovering Bankers

Credit union senior managers dish on what they’ve learned, and unlearned, from their transition to cooperative financial services.
Callahan Collections

How A Financial Cooperative Became A Voice For Social Justice

St. Louis Community Credit Union strives to be a positive force, and it has the impact report to prove it.
Features

More Markets. More Members. More Growth.

A new name and a new leader at the helm have helped Arbor Financial Credit Union post double-digit growth in core performance areas. What’s next ...
Callahan Collections

A Small But Mighty Response To Payday Lenders And Fintech Competitors

Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Industry Insights

Engagement Systems, Agile Method, CUSO Collaboration

Five can't-miss data points this week on CreditUnions.com.
Features

What’s In A Name: Chief Growth Officer

Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Features

Funds Availability, Cannabusiness Deposits, The Road To Recovery

Five can't-miss data points this week on CreditUnions.com.
Features

Collecting Cannabusiness Deposits In The Evergreen State

Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
Features

3 Ways To Ensure Commercial Services Success

An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Industry Insights

Journey Mapping, Analytics In Action, And A 16-System Conversion

Five can't-miss data points this week on CreditUnions.com

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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