JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Member Myths Credit Union Leaders Believe
September 8, 2020
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Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
September 7, 2020
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Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
A Year Of Incredible Challenge. A Year Of Extraordinary Change.
September 3, 2020
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The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
Best Of August 2020
September 1, 2020
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Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Build An Award-Winning Marketing Team
August 31, 2020
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Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
How To Increase Diversity And Inclusion In Credit Union Land
August 28, 2020
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Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more can be done.
CommunityAmerica Refines Building Member Engagement
August 28, 2020
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The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
August 24, 2020
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Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
August 24, 2020
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Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming leaders.
A Solution To Educate Members During A Pandemic
August 17, 2020
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Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
3 Member Myths Credit Union Leaders Believe
Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
Best Of August 2020
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Build An Award-Winning Marketing Team
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
How To Increase Diversity And Inclusion In Credit Union Land
Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
CommunityAmerica Refines Building Member Engagement
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming ...
A Solution To Educate Members During A Pandemic
Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
Browse Topics
5 Takeaways From Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
A Year Of Incredible Challenge. A Year Of Extraordinary Change.