Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Jama Campbell On Leadership

The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.

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Deposits

How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.

Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
California

How Excite Credit Union Primes The Pump For College Education

The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Culture

Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State

Five can't-miss data points this week on CreditUnions.com.
Culture

How To Foster A New Culture Across The Credit Union

When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Features

Jama Campbell On Leadership

The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
Credit Union Industry Commentary

What Has The World Come To: Inspiration From The CEO Of BlackRock

More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
Branding

High Rates, High Trust Nets High Returns For Latino Community Credit Union

The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
Features

How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers

This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Impact

Imperatives, Ethical Hacking, And High-Performing Teams

Five can't-miss data points this week on CreditUnions.com.
Alabama

How Listerhill’s High-Performing Teams Hit High Marks

The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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