Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

4 Ways To Turn Data Analytics Into A Credit Union Differentiator

Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t

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Best Of May 2018

Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Credit Union Industry Commentary

Is Financial Health ‘A’ Thing Or ‘THE’ Thing?

Two conferences this spring bring to light five ideas that credit unions can use.
Industry Insights

The Member Experience Runs Deep In Credit Union Land

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

Shared Purpose, Powerful Motivation

Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Industry Insights

Speak For Yourself

Five can’t-miss data points this week on CreditUnions.com.
Industry Insights

Pop-Up Branch, Bank Acquisition, Trigger Words, And More

Five can’t-miss data points this week on CreditUnions.com.
Callahan Collections

4 Ways To Turn Data Analytics Into A Credit Union Differentiator

Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come ...

2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum

Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they ...
Industry Insights

Best Of May 2018

Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Union Industry Commentary

The Final Warning From Iowa

Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
Industry Insights

CUbroadcast Highlights Standing Up For Financial Equality

In episode No. 939, Callahan's SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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