JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
California Coast And The Living Wage
November 4, 2019
No Comments
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
November 4, 2019
No Comments
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
November 4, 2019
No Comments
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
November 4, 2019
No Comments
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
October 30, 2019
No Comments
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
October 25, 2019
No Comments
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
October 25, 2019
No Comments
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
October 25, 2019
No Comments
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
October 21, 2019
No Comments
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Bank Buying, Sustainable Living, HMDA Data
October 21, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Helping St. Louis Help Itself
1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.
Bank Buying, Sustainable Living, HMDA Data
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.