JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How I Learned To Stop Worrying And Love The Co-Op
August 27, 2018
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Plus, four reasons other millennials have trouble doing the same.
2018 Tough Questions Series: Answering Tough Questions For Your Credit Union
August 14, 2018
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Jon Jeffreys, managing partner of Callahan & Associates explores the tough questions credit unions are beginning to ask themselves and what steps you can take to ensure relevancy.
Gender Parity In The Credit Union Industry
August 13, 2018
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As calls for gender parity grow louder, the credit union industry has already made large strides.
It’s Time To Make Your Credit Union A Lifestyle Brand
August 13, 2018
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Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.
Diana Dykstra On Leadership
August 13, 2018
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The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration is a must-have for the future.
A Role For HSAs In Deposit Growth
August 13, 2018
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In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
August 6, 2018
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A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
July 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Is The Credit Union Movement Ambitious Enough?
July 30, 2018
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Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)
July 30, 2018
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Financial services move fast. These credit unions have discovered ways to move faster.
How I Learned To Stop Worrying And Love The Co-Op
Plus, four reasons other millennials have trouble doing the same.
2018 Tough Questions Series: Answering Tough Questions For Your Credit Union
Jon Jeffreys, managing partner of Callahan & Associates explores the tough questions credit unions are beginning to ask themselves and what steps you can take ...
Gender Parity In The Credit Union Industry
As calls for gender parity grow louder, the credit union industry has already made large strides.
Diana Dykstra On Leadership
The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration ...
A Role For HSAs In Deposit Growth
In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
Five can’t-miss data points this week on CreditUnions.com.
Is The Credit Union Movement Ambitious Enough?
Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)
Financial services move fast. These credit unions have discovered ways to move faster.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
It’s Time To Make Your Credit Union A Lifestyle Brand