JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Revenue Gains And Co-Working Spaces
March 25, 2019
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Four can’t-miss data points this week on CreditUnions.com.
Analytics, Mergers, And Diversity
March 18, 2019
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Five can’t-miss points this week on CreditUnions.com.
6 Ways Credit Unions Use CDFI Grants
March 18, 2019
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Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Rise Of The Member Experience Manager
March 11, 2019
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Three credit unions offer five ways to approach member experience and build successful programs.
A Strategy To Help Members Magnify Their Money
March 4, 2019
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A coaching program at Wright-Patt Credit Union teaches members how to be responsible with money while enjoying life.
Make It A Meeting Members Can’t Refuse
March 4, 2019
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Based on member feedback, BECU now incorporates financial education into its annual meeting.
The Importance Of Financial Education
March 4, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Best Of February 2019
March 1, 2019
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Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
2018 Credit Union Impact Report
March 1, 2019
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Credit unions increased member value through lending, savings, community support, and more.
Maurice Smith On Leadership
February 25, 2019
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The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
Revenue Gains And Co-Working Spaces
Four can't-miss data points this week on CreditUnions.com.
Analytics, Mergers, And Diversity
Five can't-miss points this week on CreditUnions.com.
6 Ways Credit Unions Use CDFI Grants
Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Rise Of The Member Experience Manager
Three credit unions offer five ways to approach member experience and build successful programs.
A Strategy To Help Members Magnify Their Money
A coaching program at Wright-Patt Credit Union teaches members how to be responsible with money while enjoying life.
Make It A Meeting Members Can’t Refuse
Based on member feedback, BECU now incorporates financial education into its annual meeting.
The Importance Of Financial Education
Five can't-miss data points this week on CreditUnions.com.
Best Of February 2019
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
2018 Credit Union Impact Report
Credit unions increased member value through lending, savings, community support, and more.
Maurice Smith On Leadership
The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.