JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Jim Minge On Leadership
January 21, 2019
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The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.
Great Hires And Tough Decisions
January 14, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Experience Officer
January 14, 2019
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Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Are Your People Prepared?
January 8, 2019
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A family reunion fracas spurs some thought about why it’s important to prepare everyone in an organization to tell its story.
How To Prioritize Strategy In 2019
January 8, 2019
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A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
How To Capitalize On Member Intelligence
January 7, 2019
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The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
4 Opportunities For 2019
January 7, 2019
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This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
The Importance Of Collaboration In 2019
January 1, 2019
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Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
New Year’s Resolution: Build A Better Member Onboarding Program
December 31, 2018
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BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
Best Of December 2018
December 31, 2018
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Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Jim Minge On Leadership
The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
Great Hires And Tough Decisions
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
How To Prioritize Strategy In 2019
A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
How To Capitalize On Member Intelligence
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
4 Opportunities For 2019
This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
The Importance Of Collaboration In 2019
Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
New Year’s Resolution: Build A Better Member Onboarding Program
BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
Best Of December 2018
Based on December traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Are Your People Prepared?