JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
2017 Credit Union Annual Report
May 2, 2018
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The seventh annual report shines a light on the industry’s impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Best Of April 2018
April 30, 2018
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Spring Is Strategy Season
April 30, 2018
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The process of strategy requires year-long attention.
How To Create A Vibrant Culture
April 23, 2018
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To go along with a name change, this Illinois credit union shifted its overall culture.
What Would Musk Measure?
April 16, 2018
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Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
5 Design Elements That Influence Member Behavior
April 11, 2018
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Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter choices from members.
How Do Credit Unions Counter Fake News?
April 11, 2018
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Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
The American Financial Health Crisis
April 10, 2018
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Three takeaways from the first day of the 2018 LendIt Fintech conference.
A New Credit Union For A Membership’s Needs
April 3, 2018
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LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Best Of March 2018
April 3, 2018
No Comments
Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
2017 Credit Union Annual Report
The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Best Of April 2018
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Create A Vibrant Culture
To go along with a name change, this Illinois credit union shifted its overall culture.
What Would Musk Measure?
Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
5 Design Elements That Influence Member Behavior
Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
How Do Credit Unions Counter Fake News?
Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
The American Financial Health Crisis
Three takeaways from the first day of the 2018 LendIt Fintech conference.
A New Credit Union For A Membership’s Needs
LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Best Of March 2018
Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Spring Is Strategy Season