JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Asking ‘Why’ Is The Beginning Of Sustainable Growth
December 1, 2017
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Perception is a powerful reality in a world of commoditized financial service offerings.
It’s Time For Credit Unions To Challenge Themselves
December 1, 2017
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What solutions could the future hold if the movement’s institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
November 13, 2017
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Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
November 2, 2017
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Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
October 26, 2017
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Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Now Is The Time To Act! Are You In?
October 26, 2017
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Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Leading Without A Leader And Credit Level Advocacy
October 16, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Lobbying And Advocacy At A Northeastern Credit Union
October 16, 2017
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The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Be That Unwavering Commodity
October 6, 2017
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Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
How To Connect The Dots Between Wall Street And Main Street
September 28, 2017
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Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
It’s Time For Credit Unions To Challenge Themselves
What solutions could the future hold if the movement's institutions leveraged their community connections to further the well-being of all involved?
Participations Grow While Secondary Sales Slow
Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Erin Mendez On Leadership
Erin Mendez, CEO at Patelco Credit Union, describes how changing a culture requires tough decisions, collaborative work, and faith in those around you.
Time For Real Credit Union Disruption: Seek Change From The NCUA!
Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Now Is The Time To Act! Are You In?
Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Leading Without A Leader And Credit Level Advocacy
Five can't-miss data points featured this week on CreditUnions.com.
Lobbying And Advocacy At A Northeastern Credit Union
The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Be That Unwavering Commodity
Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
How To Connect The Dots Between Wall Street And Main Street
Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Asking ‘Why’ Is The Beginning Of Sustainable Growth