JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Inclusion And The Credit Union Difference
November 12, 2018
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Internal diversity resource groups help build an engaged, committed workplace.
Won’t We Be Their Neighbors?
November 12, 2018
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A Mr. Rogers commencement speech shows how business theories can inspire the human dimension of credit union service.
Branching, Swiping, And Indirect Lending
November 12, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Best Of October 2018
November 8, 2018
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Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
3 Ways Credit Unions Can Help Veterans
November 7, 2018
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This Veterans Day, financial cooperatives can make life a little easier for our nation’s former servicemen and women.
What’s In A Name: Diversity And Inclusion Officer
October 29, 2018
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Esmi Rivera helps Notre Dame FCU spread financial wellness and opportunity one member engagement and workshop at a time.
Emotion-Driven Marketing And Gen Z
October 25, 2018
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Three takeaways from the third day of the 2018 Money 20/20 conference.
The Need For Social Impact
October 23, 2018
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Three takeaways from the second day of the 2018 Money 20/20 conference.
Jane Dobbs On Leadership
October 22, 2018
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The CEO of Canyon State Credit Union shares valuable lessons learned through rebuilding troubled organizations.
Member Value, Front Line Changes, And Investments
October 22, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Inclusion And The Credit Union Difference
Internal diversity resource groups help build an engaged, committed workplace.
Branching, Swiping, And Indirect Lending
Five can't-miss data points this week on CreditUnions.com.
Best Of October 2018
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
3 Ways Credit Unions Can Help Veterans
This Veterans Day, financial cooperatives can make life a little easier for our nation’s former servicemen and women.
What’s In A Name: Diversity And Inclusion Officer
Esmi Rivera helps Notre Dame FCU spread financial wellness and opportunity one member engagement and workshop at a time.
Emotion-Driven Marketing And Gen Z
Three takeaways from the third day of the 2018 Money 20/20 conference.
The Need For Social Impact
Three takeaways from the second day of the 2018 Money 20/20 conference.
Jane Dobbs On Leadership
The CEO of Canyon State Credit Union shares valuable lessons learned through rebuilding troubled organizations.
Member Value, Front Line Changes, And Investments
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Won’t We Be Their Neighbors?