GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
What Have We Enabled Our Members To Achieve?
June 29, 2017
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Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
June 27, 2017
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On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
June 26, 2017
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CUNA’s CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
June 26, 2017
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The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity and member value.
Collaboration “Small” Talk Kicks Off ACUC
June 25, 2017
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Financial cooperatives share diverse ways to work together as CUNA’s annual summer conference begins with the Small Credit Union Roundtable.
Bringing Hope Back To Tampa Bay
June 22, 2017
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Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
“Follow The Member” To Learn How To Provide Real Purpose
June 21, 2017
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Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”
How Virginia Credit Union Is Growing Innovative People And Products
June 19, 2017
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Richmond-based VACU stresses “data, process, and innovation” as specialty hires highlight hiring surge.
3 Tips To Build A Winning Team
June 15, 2017
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Professional sports team offer insight into how to support this critical element of success.
3 Tips To Run Effective Board Meetings
June 8, 2017
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An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Credit Unions, Resilience, And The American Dream
On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
CUNA's CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity ...
Collaboration “Small” Talk Kicks Off ACUC
Financial cooperatives share diverse ways to work together as CUNA’s annual summer conference begins with the Small Credit Union Roundtable.
Bringing Hope Back To Tampa Bay
Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
“Follow The Member” To Learn How To Provide Real Purpose
Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”
How Virginia Credit Union Is Growing Innovative People And Products
Richmond-based VACU stresses “data, process, and innovation” as specialty hires highlight hiring surge.
3 Tips To Build A Winning Team
Professional sports team offer insight into how to support this critical element of success.
3 Tips To Run Effective Board Meetings
An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Browse Topics
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
It’s Been A Noisy, Yet Resilient Year For The U.S. Economy
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
What Have We Enabled Our Members To Achieve?