JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The 4 Challenges Of Board Governance (Part 1)
September 5, 2017
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Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Judy Soules On Leadership
September 1, 2017
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The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Caution: Disruption Ahead
September 1, 2017
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It’s no longer IF, but WHEN. Autonomous cars are coming. Are credit unions ready to respond?
Credit Unions Are Stronger Than Ever
September 1, 2017
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Eliminating barriers and connecting with members distinguishes credit unions from other financial institutions and makes the movement stronger than it’s ever been.
CUbroadcast Highlights Callahan’s Second Quarter Trendwatch
August 31, 2017
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In episode No. 799, Mike Lawson brings on Callahan partner Jay Johnson to talk credit union financial performance in the second quarter.
Carpe Diem! The NCUA Deadline For Comment On Bailout Funds Merger Is Here.
August 30, 2017
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The regulator is offering a rare opportunity for input on how it handles billions in credit unions’ money, but the movement better move fast.
A Lesson from Katrina: The Disaster That Didn’t Happen
August 29, 2017
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Five years ago, I forecast that Katrina could cost the credit union system up to $2 billion. How wrong I was!
2Q 2017 Trendwatch
August 28, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
What’s $1.8 Billion Between Friends?
August 24, 2017
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Here’s how and why to learn more and then speak out about the NCUA’s proposed merger of the corporate credit union and share insurance funds. Plus, attend our webinar.
Buying A Home. How Risky Is That?
August 9, 2017
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An analysis of home values by ZIP code could topple the assumption that owning a home remains the best of investments.
Judy Soules On Leadership
The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Caution: Disruption Ahead
It's no longer IF, but WHEN. Autonomous cars are coming. Are credit unions ready to respond?
Credit Unions Are Stronger Than Ever
Eliminating barriers and connecting with members distinguishes credit unions from other financial institutions and makes the movement stronger than it’s ever been.
CUbroadcast Highlights Callahan’s Second Quarter Trendwatch
In episode No. 799, Mike Lawson brings on Callahan partner Jay Johnson to talk credit union financial performance in the second quarter.
Carpe Diem! The NCUA Deadline For Comment On Bailout Funds Merger Is Here.
The regulator is offering a rare opportunity for input on how it handles billions in credit unions’ money, but the movement better move fast.
A Lesson from Katrina: The Disaster That Didn’t Happen
Five years ago, I forecast that Katrina could cost the credit union system up to $2 billion. How wrong I was!
2Q 2017 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
What’s $1.8 Billion Between Friends?
Here’s how and why to learn more and then speak out about the NCUA’s proposed merger of the corporate credit union and share insurance funds. ...
Buying A Home. How Risky Is That?
An analysis of home values by ZIP code could topple the assumption that owning a home remains the best of investments.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The 4 Challenges Of Board Governance (Part 1)