Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Grant Funding In 2016

Low-income credit unions from 41 states, the District of Columbia, Puerto Rico, and the Virgin Islands received grant awards last year. How much did they receive? And where did the money go?

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Features

What’s In Store For 2017?

Technology providers evaluate 2016 and look ahead to the coming year.
Features

The Role Of Member Value In Credit Union Success

When Sharonview FCU sets its annual goals, it includes a member benefit component.
Credit Union Industry Commentary

An Engaged And Informed Owner Makes The Credit Union Industry Stronger

Why the merger system is too rigged for “insider gains.”
Credit Union Industry Commentary

Merger Notice On The Wall. How To Make Members Care At All?

The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Features

Key Advice For A Credit Union Turnaround

When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
Features

How A Public Safety Credit Union Tops The Charts In Member Value

When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Industry Insights

Financial Wellness Pitfalls And Possibilities

An Urban Institute presentation offers plenty for credit unions to move on.
Industry Insights

A Turnaround, Grant Funding In 2016, And One Millennials Disposition

Five can't-miss data points featured this week on CreditUnions.com.
Graph Of The Week

Grant Funding In 2016

Low-income credit unions from 41 states, the District of Columbia, Puerto Rico, and the Virgin Islands received grant awards last year. How much did they ...
Industry Insights

How To Close The IT Skills Gap

Redefining value and the future of fintech at SXSW.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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