JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Credit Union Guide To Baby Boomers
August 27, 2018
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Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
Strategic Thinking And The Road Ahead
August 27, 2018
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Credit unions can’t predict the future, but they can prepare for it by thinking about how to respond to change.
How I Learned To Stop Worrying And Love The Co-Op
August 27, 2018
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Plus, four reasons other millennials have trouble doing the same.
2018 Tough Questions Series: Answering Tough Questions For Your Credit Union
August 14, 2018
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Jon Jeffreys, managing partner of Callahan & Associates explores the tough questions credit unions are beginning to ask themselves and what steps you can take to ensure relevancy.
Gender Parity In The Credit Union Industry
August 13, 2018
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As calls for gender parity grow louder, the credit union industry has already made large strides.
It’s Time To Make Your Credit Union A Lifestyle Brand
August 13, 2018
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Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.
Diana Dykstra On Leadership
August 13, 2018
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The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration is a must-have for the future.
A Role For HSAs In Deposit Growth
August 13, 2018
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In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
August 6, 2018
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A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
July 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
The Credit Union Guide To Baby Boomers
Different generations require different conversations. This interactive series shows how credit unions can serve all ages.
How I Learned To Stop Worrying And Love The Co-Op
Plus, four reasons other millennials have trouble doing the same.
2018 Tough Questions Series: Answering Tough Questions For Your Credit Union
Jon Jeffreys, managing partner of Callahan & Associates explores the tough questions credit unions are beginning to ask themselves and what steps you can take ...
Gender Parity In The Credit Union Industry
As calls for gender parity grow louder, the credit union industry has already made large strides.
It’s Time To Make Your Credit Union A Lifestyle Brand
Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.
Diana Dykstra On Leadership
The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration ...
A Role For HSAs In Deposit Growth
In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
Five can’t-miss data points this week on CreditUnions.com.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Strategic Thinking And The Road Ahead