Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How To Make Lending Easy For Members

The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way in mortgage and consumer lending.

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Kate Lee On Leadership

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.

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Features

Jennifer Hogan On Leadership

The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
Graph Of The Week

15 Years Of Credit Union Consolidation

How credit unions, assets, and member relationships have evolved the past decade and a half.
Features

How To Fill In Staffing Gaps With A Roaming Team

Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Industry Insights

Staffing Gaps, Consolidation, And Member Complaints

Five can't-miss data points featured this week on CreditUnions.com.
Features

How To Make Lending Easy For Members

The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way ...
Credit Union Industry Commentary

Baseball Teams And Credit Unions Can Win At The Margins

Credit unions can’t match resources with their big bank competitors, but they can still be outstanding in their field.
Features

Kate Lee On Leadership

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
Features

How To Serve Members With Sub-600 Credit Scores

A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Features

Private Student Lending Leads To More Than Just A Loan

A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Credit Union Industry Commentary

Leadership Team Development: Elevating Credit Unions’ Daily Operations

Three ways credit union understandings and practices have changed.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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