Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

4Q 2016 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

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4Q 2016 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Industry Insights

The Definitive In And Out List For Credit Unions In 2017

What’s in for 2017? What will they leave behind in 2016?
Credit Union Industry Commentary

How The NCUA Can Speed Up Bailout Returns

Merging the corporate credit union fund with the share insurance fund is an idea worth considering.
Graph Of The Week

2016 Credit Union Impact Report

Lending, savings, community support, and more. Credit unions had a busy year.
Features

How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)

The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
My Generation

How To Build Millennial Loyalty

We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Credit Union Industry Commentary

Can A Divided Movement Survive A Stress Test?

Credit unions seem to be dividing between mission-based and bank lite. What do you see?
Features

The Year Of The Employee

How an Iowa credit union took employee appreciation to the next level.
My Generation

A Sneak Peek At The Months Ahead For My Generation

The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
My Generation

Want To Know About Millennials? Here I Am.

Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here's a guided tour into their mindset.
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