Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)

The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
My Generation

How To Build Millennial Loyalty

We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Credit Union Industry Commentary

Can A Divided Movement Survive A Stress Test?

Credit unions seem to be dividing between mission-based and bank lite. What do you see?
Features

The Year Of The Employee

How an Iowa credit union took employee appreciation to the next level.
My Generation

A Sneak Peek At The Months Ahead For My Generation

The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
My Generation

Want To Know About Millennials? Here I Am.

Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here's a guided tour into their mindset.
Callahan Collections

4 Tips To Make Disruption Work For You

The concern around disruption in financial services is greater than ever before, but your credit union can take critical steps now to look at disruption ...
Features

How To Cross $10 Billion And Keep On Going

Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Industry Insights

Big Ideas For 2017

Five can't-miss data points featured this week on CreditUnions.com.
Credit Union Industry Commentary

Community Reinvestment In The New Year

Too many credit unions support worthwhile causes that have nothing to do with their core mission.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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