Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Yellen Eve

The world is nervously awaiting Janet Yellen’s speech tomorrow, but the over-hyped event will not live up to expectations.

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Features

How To Create A Culture Of Accountability

Seven core cultural beliefs at Vantage West Credit Union shapes a future of "deliberate success."
Credit Union Industry Commentary

Yellen Eve

The world is nervously awaiting Janet Yellen’s speech tomorrow, but the over-hyped event will not live up to expectations.
Industry Insights

CUbroadcast Highlights Callahan’s Leadership Team Development Program

In episode No. 625, Callahan vice president Chris Howard and Mike Lawson discuss what credit unions can gain from a team-focused approach to development.
Features

A Team Solution To The Payday Lending Problem

Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs. ...
Features

7 Common Barriers And Common Sense Solutions To Effective Project Management

Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they ...
Features

Changing The HR Culture, One Coaching Session At A Time

Patriot Federal Credit Union has replaced annual reviews with quarterly coaching sessions that focus on value and values.
Graph Of The Week

3 Must-Haves For Every Credit Union Annual Report

As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Features

Performance Management That Puts Staff In The Driver’s Seat

Eastman Credit Union's focus on continuous coaching and development allows employees to take charge of their own career.
Industry Insights

What Does A Credit Union Annual Review Look Like?

This week, CreditUnions.com shows how some credit unions conduct annual reviews — and one credit union that doesn't.
Features

How Firefighters First Credit Union Plans To Hit $1 Million In Net Income

The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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