JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
5 Design Elements That Influence Member Behavior
April 11, 2018
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Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter choices from members.
How Do Credit Unions Counter Fake News?
April 11, 2018
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Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
The American Financial Health Crisis
April 10, 2018
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Three takeaways from the first day of the 2018 LendIt Fintech conference.
How VACU Struck Video Gold With A Guy In Flannel
April 9, 2018
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The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A New Credit Union For A Membership’s Needs
April 3, 2018
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LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Best Of March 2018
April 3, 2018
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Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Threat And Opportunity In The Gig Economy
April 2, 2018
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It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.
Why First Millennial Matters
April 2, 2018
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A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
March 30, 2018
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In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The Great Debt Paydown Challenge
March 28, 2018
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How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
5 Design Elements That Influence Member Behavior
Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
The American Financial Health Crisis
Three takeaways from the first day of the 2018 LendIt Fintech conference.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
A New Credit Union For A Membership’s Needs
LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
Best Of March 2018
Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Threat And Opportunity In The Gig Economy
It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.
Why First Millennial Matters
A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The Great Debt Paydown Challenge
How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
How Do Credit Unions Counter Fake News?