JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
10 Credit Unions That Topped The Charts In Member Value In 1Q 2017
December 14, 2016
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Callahan spotlights credit unions of all sizes that return the most value to members.
It’s Good To Be A Credit Union
December 6, 2016
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This financial cooperative decided to stake its future on hiring a new leader based on mission, credit union experience or not.
Ida Bowen On Leadership
December 1, 2016
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What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
Are You Working The Odds?
November 22, 2016
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Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
A Strategy To Borrow Responsibly And Save Sensibly
November 14, 2016
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Freedom First’s microloan program helps low-income members build credit and a nest egg.
A Sleight Of Hand At The NCUA
November 9, 2016
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Something doesn’t add up with the NCUA internal watchdog’s report.
Lessons Learned From The NCUA Budget
November 1, 2016
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When the agency sets no measurable goals, it’s hard for credit unions to hold it accountable.
NCUA Shows Nobody The Money, Except For The Attorneys
October 31, 2016
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The agency’s board ducks responsibility and shrouds in secrecy what’s happening with $3 billion in recoveries from the sellers of dubious private mortgage securities.
It’s A Wrap: Money 20/20 Through A Credit Union Industry Lens
October 27, 2016
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Financial tech trade show had big focus on increasing access to credit, both in rating risk and making lending fast and convenient.
These 10 Credit Unions Top The Charts In Member Value
October 19, 2016
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In honor of International Credit Union Day, Callahan spotlights credit unions of all sizes that return the most value to members.
10 Credit Unions That Topped The Charts In Member Value In 1Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Ida Bowen On Leadership
What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
Are You Working The Odds?
Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
A Strategy To Borrow Responsibly And Save Sensibly
Freedom First’s microloan program helps low-income members build credit and a nest egg.
A Sleight Of Hand At The NCUA
Something doesn't add up with the NCUA internal watchdog's report.
Lessons Learned From The NCUA Budget
When the agency sets no measurable goals, it's hard for credit unions to hold it accountable.
NCUA Shows Nobody The Money, Except For The Attorneys
The agency’s board ducks responsibility and shrouds in secrecy what’s happening with $3 billion in recoveries from the sellers of dubious private mortgage securities.
It’s A Wrap: Money 20/20 Through A Credit Union Industry Lens
Financial tech trade show had big focus on increasing access to credit, both in rating risk and making lending fast and convenient.
These 10 Credit Unions Top The Charts In Member Value
In honor of International Credit Union Day, Callahan spotlights credit unions of all sizes that return the most value to members.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
It’s Good To Be A Credit Union