Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Think And Act Boldly

Changing market dynamics mean that credit unions have to redouble their efforts to secure their position as members’ go-to financial provider.

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Ida Bowen On Leadership

What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.

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Features

Think And Act Boldly

Changing market dynamics mean that credit unions have to redouble their efforts to secure their position as members’ go-to financial provider.
Features

It’s Not Just A DC Road Race

The spotlight is on credit unions from coast to coast during the Credit Union Cherry Blossom Ten Mile Run in Washington, DC.
Industry Insights

How Members Really Feel About Credit Union Service

Results from a recent TimeTrade survey shed light on the member experience.
Industry Insights

Best Of CreditUnions.com 2016: Mortgage, Payments, Marketing, And More

Four can't-miss data points featured this week on CreditUnions.com.
Callahan News

10 Credit Unions That Topped The Charts In Member Value In 1Q 2017

Callahan spotlights credit unions of all sizes that return the most value to members.
Credit Union Industry Commentary

It’s Good To Be A Credit Union

This financial cooperative decided to stake its future on hiring a new leader based on mission, credit union experience or not.
Features

Ida Bowen On Leadership

What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
Features

Are You Working The Odds?

Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
Features

A Strategy To Borrow Responsibly And Save Sensibly

Freedom First’s microloan program helps low-income members build credit and a nest egg.
Credit Union Industry Commentary

A Sleight Of Hand At The NCUA

Something doesn't add up with the NCUA internal watchdog's report.

Exit Interview: Deb Vollmer

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

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