JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Question Of Culture
February 20, 2018
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Whether a credit union’s staff and leadership is comfortable going off script to solve member problems is a matter of culture.
How I Accidentally Raised Money-Smart Teens
February 12, 2018
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A Gen X mother shares three ways any parent, or financial institution, can encourage money management.
If A Tree Falls In A Forest, Can It Be Taxed?
February 12, 2018
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Credit unions don’t want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
January 29, 2018
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Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
January 23, 2018
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The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
January 22, 2018
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BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
CUbroadcast Highlights Big Idea For 2018
January 19, 2018
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Callahan’s managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
It’s Not Just About The Money
January 18, 2018
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Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Don’t Be Complacent With Pricing In 2018
January 17, 2018
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Refocus and avoid the trap of price creep.
How To Get Busy Living And A Credit Union Revision
January 15, 2018
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Four can’t-miss data points this week on CreditUnions.com.
How I Accidentally Raised Money-Smart Teens
A Gen X mother shares three ways any parent, or financial institution, can encourage money management.
If A Tree Falls In A Forest, Can It Be Taxed?
Credit unions don't want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
CUbroadcast Highlights Big Idea For 2018
Callahan's managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
It’s Not Just About The Money
Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Don’t Be Complacent With Pricing In 2018
Refocus and avoid the trap of price creep.
How To Get Busy Living And A Credit Union Revision
Four can’t-miss data points this week on CreditUnions.com.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
A Question Of Culture