JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Sleight Of Hand At The NCUA
November 9, 2016
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Something doesn’t add up with the NCUA internal watchdog’s report.
Lessons Learned From The NCUA Budget
November 1, 2016
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When the agency sets no measurable goals, it’s hard for credit unions to hold it accountable.
NCUA Shows Nobody The Money, Except For The Attorneys
October 31, 2016
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The agency’s board ducks responsibility and shrouds in secrecy what’s happening with $3 billion in recoveries from the sellers of dubious private mortgage securities.
It’s A Wrap: Money 20/20 Through A Credit Union Industry Lens
October 27, 2016
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Financial tech trade show had big focus on increasing access to credit, both in rating risk and making lending fast and convenient.
These 10 Credit Unions Top The Charts In Member Value
October 19, 2016
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In honor of International Credit Union Day, Callahan spotlights credit unions of all sizes that return the most value to members.
Jennifer Hogan On Leadership
October 18, 2016
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The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
October 17, 2016
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How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
October 17, 2016
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Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
October 17, 2016
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Five can’t-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
October 7, 2016
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The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way in mortgage and consumer lending.
Lessons Learned From The NCUA Budget
When the agency sets no measurable goals, it's hard for credit unions to hold it accountable.
NCUA Shows Nobody The Money, Except For The Attorneys
The agency’s board ducks responsibility and shrouds in secrecy what’s happening with $3 billion in recoveries from the sellers of dubious private mortgage securities.
It’s A Wrap: Money 20/20 Through A Credit Union Industry Lens
Financial tech trade show had big focus on increasing access to credit, both in rating risk and making lending fast and convenient.
These 10 Credit Unions Top The Charts In Member Value
In honor of International Credit Union Day, Callahan spotlights credit unions of all sizes that return the most value to members.
Jennifer Hogan On Leadership
The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
Five can't-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way ...
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
A Sleight Of Hand At The NCUA