Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Not Playing It Safe

At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the right people, giving employees the right training, and keeping focus on our tradition of helping our members.

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First-Time Home Buyers Benefit from Community First Stimulus Mortgage Package

At Community First Credit Union, one brief phrase captures our commitment to our members: “We’ll find a way.” Our new outreach specifically targeting first-time home buyers reflects this mind set. The housing market in Wisconsin has not escaped the national home purchase slump, with homeowners unable to sell their homes and potential first-time home-buyers unable to get into the market.

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Meeting Challenges in Indiana

Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during these troubling times.

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One of the Nation’s Best Credit Card Programs

Pennsylvania State Employees CU has one of the best credit card programs in the nation. With penetration at 40% and growth in balances last year at 23%, members are demonstrating they see the value in PSECU’s program above the programs of banks and other institutions.

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Refinancing Is a Win-Win Situation

Wright-Patt Credit Union has seen members affected firsthand by the economy, but the credit union has helped members, improved credit union revenue, and shown how America can get growth started.

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Reorienting A Credit Union

Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are now on the front burner.

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Features

Our Salaries are Made Public, and With Little Comment

At BECU we file executive compensation on the IRS Form 990, which is available to the public. We believe we it’s the right thing to ...
Features

Not Playing It Safe

At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the ...
Features

First-Time Home Buyers Benefit from Community First Stimulus Mortgage Package

At Community First Credit Union, one brief phrase captures our commitment to our members: "We'll find a way." Our new outreach specifically targeting first-time home ...
Features

Meeting Challenges in Indiana

Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during ...
Features

One of the Nation’s Best Credit Card Programs

Pennsylvania State Employees CU has one of the best credit card programs in the nation. With penetration at 40% and growth in balances last year ...
Features

Refinancing Is a Win-Win Situation

Wright-Patt Credit Union has seen members affected firsthand by the economy, but the credit union has helped members, improved credit union revenue, and shown how ...
Features

Reorienting A Credit Union

Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are ...
Features

A Tipping Point in 2010

North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
Features

Arrowhead’s Demise (And Sudden Resurrection) Generates Questions

On June 25, NCUA put Arrowhead Credit Union into conservatorship. The confusing events that followed leave the Agency's motivations unclear.
Features

Co-Op Principles from the Very Beginning

Local Government Federal Credit Union makes known its dedication to cooperative principles in the marketplace.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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