Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Graph Of The Week

3 Must-Haves For Every Credit Union Annual Report

As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Features

Performance Management That Puts Staff In The Driver’s Seat

Eastman Credit Union's focus on continuous coaching and development allows employees to take charge of their own career.
Industry Insights

What Does A Credit Union Annual Review Look Like?

This week, CreditUnions.com shows how some credit unions conduct annual reviews — and one credit union that doesn't.
Features

How Firefighters First Credit Union Plans To Hit $1 Million In Net Income

The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
Features

Lessons From A YouTube Series

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Credit Union Industry Commentary

Lessons In Leadership

PSCU Member Forum speakers offer lessons on listening to the front line and why to lead the process, not the content.
Credit Union Industry Commentary

How To Create A Team That Survives And Thrives

A common language, framework can help turn operational survival into strategic thriving. But getting there takes team development.
Callahan Collections

Leadership Team Development: Learning Together Maximizes Successes

Callahan's LTD program combines Harvard Business School learning with collaborative, hands-on problem solving.
Features

One National Credit Union Voice Makes 17 Million Local Differences

“The diversity among credit unions often makes it difficult for us to speak with one voice,” contends Jim Blaine. Learn about Blaine’s – and 130 ...
Features

Salary Disclosures Are the Tip of the Spear

Take a look at different credit union approaches to executive compensation disclosures. The ultimate goal of disclosure is to sustain members’ trust with the credit ...

Exit Interview: Deb Vollmer

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

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