JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Changing The HR Culture, One Coaching Session At A Time
August 15, 2016
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Patriot Federal Credit Union has replaced annual reviews with quarterly coaching sessions that focus on value and values.
3 Must-Haves For Every Credit Union Annual Report
August 15, 2016
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As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Performance Management That Puts Staff In The Driver’s Seat
August 15, 2016
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Eastman Credit Union’s focus on continuous coaching and development allows employees to take charge of their own career.
What Does A Credit Union Annual Review Look Like?
August 15, 2016
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This week, CreditUnions.com shows how some credit unions conduct annual reviews — and one credit union that doesn’t.
How Firefighters First Credit Union Plans To Hit $1 Million In Net Income
August 8, 2016
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The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
Lessons From A YouTube Series
August 1, 2016
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Lessons In Leadership
July 19, 2016
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PSCU Member Forum speakers offer lessons on listening to the front line and why to lead the process, not the content.
How To Create A Team That Survives And Thrives
July 19, 2016
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A common language, framework can help turn operational survival into strategic thriving. But getting there takes team development.
Leadership Team Development: Learning Together Maximizes Successes
July 18, 2016
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Callahan’s LTD program combines Harvard Business School learning with collaborative, hands-on problem solving.
One National Credit Union Voice Makes 17 Million Local Differences
July 12, 2016
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“The diversity among credit unions often makes it difficult for us to speak with one voice,” contends Jim Blaine. Learn about Blaine’s – and 130 other credit unions’ – quest to showcase the Credit Union Difference nationally.
Changing The HR Culture, One Coaching Session At A Time
Patriot Federal Credit Union has replaced annual reviews with quarterly coaching sessions that focus on value and values.
3 Must-Haves For Every Credit Union Annual Report
As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Performance Management That Puts Staff In The Driver’s Seat
Eastman Credit Union's focus on continuous coaching and development allows employees to take charge of their own career.
What Does A Credit Union Annual Review Look Like?
This week, CreditUnions.com shows how some credit unions conduct annual reviews — and one credit union that doesn't.
How Firefighters First Credit Union Plans To Hit $1 Million In Net Income
The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
How To Create A Team That Survives And Thrives
A common language, framework can help turn operational survival into strategic thriving. But getting there takes team development.
Leadership Team Development: Learning Together Maximizes Successes
Callahan's LTD program combines Harvard Business School learning with collaborative, hands-on problem solving.
One National Credit Union Voice Makes 17 Million Local Differences
“The diversity among credit unions often makes it difficult for us to speak with one voice,” contends Jim Blaine. Learn about Blaine’s – and 130 ...
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Lessons In Leadership