JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Our Salaries are Made Public, and With Little Comment
April 29, 2016
No Comments
At BECU we file executive compensation on the IRS Form 990, which is available to the public. We believe we it’s the right thing to do, and we have not suffered any backlash from the public or members.
Not Playing It Safe
April 29, 2016
No Comments
At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the right people, giving employees the right training, and keeping focus on our tradition of helping our members.
First-Time Home Buyers Benefit from Community First Stimulus Mortgage Package
April 29, 2016
No Comments
At Community First Credit Union, one brief phrase captures our commitment to our members: “We’ll find a way.” Our new outreach specifically targeting first-time home buyers reflects this mind set. The housing market in Wisconsin has not escaped the national home purchase slump, with homeowners unable to sell their homes and potential first-time home-buyers unable to get into the market.
Meeting Challenges in Indiana
April 29, 2016
No Comments
Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during these troubling times.
One of the Nation’s Best Credit Card Programs
April 29, 2016
No Comments
Pennsylvania State Employees CU has one of the best credit card programs in the nation. With penetration at 40% and growth in balances last year at 23%, members are demonstrating they see the value in PSECU’s program above the programs of banks and other institutions.
Refinancing Is a Win-Win Situation
April 29, 2016
No Comments
Wright-Patt Credit Union has seen members affected firsthand by the economy, but the credit union has helped members, improved credit union revenue, and shown how America can get growth started.
Reorienting A Credit Union
April 29, 2016
No Comments
Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are now on the front burner.
A Tipping Point in 2010
April 29, 2016
No Comments
North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
Arrowhead’s Demise (And Sudden Resurrection) Generates Questions
April 29, 2016
No Comments
On June 25, NCUA put Arrowhead Credit Union into conservatorship. The confusing events that followed leave the Agency’s motivations unclear.
Co-Op Principles from the Very Beginning
April 29, 2016
No Comments
Local Government Federal Credit Union makes known its dedication to cooperative principles in the marketplace.
Our Salaries are Made Public, and With Little Comment
At BECU we file executive compensation on the IRS Form 990, which is available to the public. We believe we it’s the right thing to ...
Not Playing It Safe
At ABNB FCU we empower employees to do the right thing. Our culture of extraordinary service is a function of our military heritage, hiring the ...
First-Time Home Buyers Benefit from Community First Stimulus Mortgage Package
At Community First Credit Union, one brief phrase captures our commitment to our members: "We'll find a way." Our new outreach specifically targeting first-time home ...
Meeting Challenges in Indiana
Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during ...
One of the Nation’s Best Credit Card Programs
Pennsylvania State Employees CU has one of the best credit card programs in the nation. With penetration at 40% and growth in balances last year ...
Refinancing Is a Win-Win Situation
Wright-Patt Credit Union has seen members affected firsthand by the economy, but the credit union has helped members, improved credit union revenue, and shown how ...
Reorienting A Credit Union
Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are ...
A Tipping Point in 2010
North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
Arrowhead’s Demise (And Sudden Resurrection) Generates Questions
On June 25, NCUA put Arrowhead Credit Union into conservatorship. The confusing events that followed leave the Agency's motivations unclear.
Co-Op Principles from the Very Beginning
Local Government Federal Credit Union makes known its dedication to cooperative principles in the marketplace.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.